Friday, October 9, 2009


Coming off the summer's cash for clunkers blitz, GM dealers are scrambling to keep their inventories at proper levels. The dealers have asked for up to four times more vehicles than the automaker planned on producing.

For example, dealers have asked for 30,000 Chevrolet Equinoxes, while the initial plans were only for 8000 to be built. "We have very little excess inventory, we're at record lows right now, and we're ramping up production." Tom Stephens, GM's head of global product development, told the Detroit News.

The added demand not only came from the recent government program, but also the new 60-day guarantee that went into action Monday. "Showroom traffic is getting better and consumer confidence is improving," said Stephens

Not all of the requested vehicles will necessarily be built. The requests do, however, give the automaker a good idea of the current demand.

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